As the Market Turns, What Is Broker’s Role?

The soft market is turning, perhaps not dramatically but it is turning, says Jerry Sullivan, chairman, The Sullivan Group, in Los Angeles. If carriers decide they must raise prices, will customers pay them? As  the market turns, what role should brokers play? Sullivan gives his views in this interview with Insurance Journal from the recent Western Insurance Agents Association’s Insurance Industry Roundtable, starting with what is happening to rates.